During my years in the medical technology industry I was able to observe a relatively small organization working many years on continuous and incremental improvement of a single core product. Reuse was an automatic result of our focus on a single core application domain and a single product that was evolved over the years. The connection to the customers was loose and delays were never more than an embarrassment.When I moved into the automobile industry the picture changed. I was a member of a large, internationally distributed department. We were working on multiple customer projects in parallel. Most of these projects had huge similarities but every single one had its unique distinguishing factors as well.