Privacy statement

1. Data protection at a glance

General notes

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.

Data collection on our website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. His contact details can be found in the legal notice of this website.

How do we collect your information?

On the one hand, your data is collected when you provide it to us. This could be data that you enter in a contact form, for example.

Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior.

What are your rights with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the legal notice if you have any questions regarding data protection. You also have the right to lodge a complaint with the competent supervisory authority.

You also have the right to request that the processing of your personal data be restricted under certain circumstances. Details can be found in the privacy policy under “Right to restrict processing.”

Analytical tools and tools from third parties

When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you.

You can object to this analysis or prevent it by not using certain tools. Detailed information about these tools and your objection options can be found in the following privacy policy.

2. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect data from access by third parties.

Note on the responsible body

The responsible body for data processing on this website is:

Knüvener Mackert GmbH
Rote-Äcker-Strasse 13
72766 Reutlingen
Germany

CEOs: Christian L. Knüvener and Alexander Mackert

Commercial Register:
Reutlingen District Court HRB 760863

VAT-ID. :
EN312335959

Telephone: +49 (0) 7127 7998981
email: info@knuevenermackert.com

The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Withdrawal of your consent to data processing

Many data processing processes are only possible with your express consent. You can withdraw consent that you have already given at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to object to data collection in special cases and against direct marketing (Art. 21 GDPR)

If data processing is carried out on the basis of Article 6 (1) (e) or (f) GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you file an objection, we will no longer process your personal data concerned unless we can prove compelling legitimate grounds for processing that outweigh your interests, rights and freedoms or the processing serves to assert, exercise or defend legal claims (objection under Article 21 (1) GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is associated with such direct marketing. If you object, your personal data will then no longer be used for direct marketing purposes (objection under Article 21 (2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done insofar as it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection when the browser's address line changes from “http://” to “https://” and by the lock icon in your browser line.

If SSL or TLS encryption is activated, the data that you submit to us cannot be read by third parties.

Information, blocking, deletion and correction

Within the framework of the applicable legal provisions, you have the right to receive information free of charge about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, a right to correct, block or delete this data. You can contact us at any time at the address given in the legal notice for this and for further questions on the subject of personal data.

Right to restrict processing

You have the right to request that the processing of your personal data be restricted. To do so, you can contact us at any time at the address given in the legal notice. The right to restrict processing exists in the following cases:

• If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the audit, you have the right to request that the processing of your personal data be restricted.
• If the processing of your personal data was/happens unlawfully, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deletion.
• If you have filed an objection in accordance with Article 21 (1) GDPR, a balance must be made between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, this data — apart from storage — may only be processed with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

Objection to promotional emails

The use of contact data published as part of the legal notice obligation to send unsolicited advertising and information material is hereby rejected. The operators of the sites expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

3. Data collection on our website

cookies

Some of the websites use so-called cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies.” They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.

You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited.

Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested (e.g. shopping cart function) are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy.

server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• operating system used
• referrer URL
• host name of the accessing computer
• Time of server request
• IP address

This data is not combined with other data sources.

This data is collected on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website — for this purpose, the server log files must be collected.

contact form

If you send us inquiries via the contact form, we will store your details from the enquiry form, including the contact details you provided there, for the purpose of processing the enquiry and in case of follow-up questions. We will not share this data without your consent.

The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can withdraw this consent at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing operations carried out up to the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular retention periods — remain unaffected.

Request by e-mail, telephone or fax

If you contact us by email, telephone or fax, your request, including all resulting personal data (name, request), will be stored and processed by us for the purpose of processing your request. We will not share this data without your consent.

This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on your consent (Art. 6 para. 1 lit. a DSGVO) and/or on our legitimate interests (Art. 6 para. 1 lit. f DSGVO), as we have a legitimate interest in the effective processing of inquiries addressed to us.

The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular statutory retention periods — remain unaffected.

Processing of data (customer and contract data)

We collect, process and use personal data only to the extent necessary to establish, structure or change the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures. We collect, process and use personal data about the use of our websites (usage data) only insofar as this is necessary to enable or bill the user to use the service.

The collected customer data will be deleted after completion of the order or termination of the business relationship. Statutory storage periods remain unaffected.

Data transfer upon conclusion of contract for services and digital content

We only transfer personal data to third parties if this is necessary as part of contract processing, for example to the bank responsible for payment processing.

Further transmission of data will not take place or will only take place if you have expressly agreed to the transfer. Your data will not be passed on to third parties without express consent, for example for advertising purposes.

The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures.

4. Social media

LinkedIn plugin

Our website uses features of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Each time you access one of our pages that contains LinkedIn features, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our websites using your IP address. If you click on LinkedIn's “Recommend” button and are logged into your LinkedIn account, LinkedIn is able to associate your visit to our website with you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data and its use by LinkedIn.

The LinkedIn plug-in is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the broadest possible visibility on social media.

For more information, please see LinkedIn's privacy policy at: https://www.linkedin.com/legal/privacy-policy.

XING plugin

Our website uses features of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.

Each time you access one of our pages that contains XING functions, a connection to XING servers is established. To the best of our knowledge, personal data is not stored. In particular, no IP addresses are stored or usage behavior is evaluated.

The XING plug-in is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the broadest possible visibility on social media.

Further information on data protection and the XING share button can be found in XING's privacy policy at: https://www.xing.com/app/share?op=data_protection.

5. Analysis tools and advertising

Google Analytics

This website uses features of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization feature on this website. As a result, your IP address is abbreviated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

Browser plugin

You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set to prevent your data from being collected when you visit this website in the future: Deactivate Google Analytics.

More information about how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order processing

We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographics in Google Analytics

This website uses the “demographic characteristics” feature of Google Analytics. As a result, reports can be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third parties. This data cannot be attributed to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the “Objection to data collection” section.

Storage period

User and event level data stored by Google, which is linked to cookies, user identifiers (e.g. user ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID), is anonymized or deleted after 14 months. Details can be found under the following link: https://support.google.com/analytics/answer/7667196?hl=de

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not want to participate in tracking, you can object to this use by slightly deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. They will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” and the use of this tracking tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

More information about Google AdWords and Google conversion tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.

You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited.

6th newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.

The data entered in the newsletter subscription form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent to the storage of the data, the e-mail address and their use to send the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and delete it after you unsubscribe from the newsletter. Data that we have stored for other purposes remains unaffected by this.

CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service that can be used to organize and analyze newsletter delivery. The data you enter to subscribe to the newsletter (e.g. email address) is stored on CleverReach's servers in Germany and Ireland.

Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. Among other things, it is possible to analyze how many recipients have opened the newsletter message and how often which link in the newsletter was clicked on. With the help of so-called conversion tracking, it is also possible to analyze whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. Further information on data analysis through CleverReach newsletters is available at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

Data processing is based on your consent (Article 6 (1) (a) GDPR). You can withdraw this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

If you do not want CleverReach to analyse you, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and CleverReach servers after you unsubscribe from the newsletter. Data that we have stored for other purposes remains unaffected by this.

For more information, see CleverReach's privacy policy at: https://www.cleverreach.com/de/datenschutz/.

Conclusion of an order processing contract

We have concluded an order processing contract with CleverReach and fully implement the strict requirements of the German data protection authorities when using CleverReach.

7. Plug-ins and tools

Google Web Fonts

This site uses so-called web fonts, which are provided by Google, to uniformly display fonts. When you call up a page, your browser loads the required web fonts into your browser cache to correctly display texts and fonts.

For this purpose, the browser you are using must connect to Google's servers. As a result, Google becomes aware that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.

If your browser does not support web fonts, a standard font is used by your computer.

You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

8. Own services

applications

We offer you the opportunity to apply to us (e.g. by e-mail, post or via online application form). In the following, we will inform you about the scope, purpose and use of your personal data collected as part of the application process. We assure that your data will be collected, processed and used in accordance with applicable data protection law and all other legal regulations and that your data will be kept strictly confidential.

Scope and purpose of data collection

If you send us an application, we process your associated personal data (e.g. contact and communication data, application documents, notes during job interviews, etc.) insofar as this is necessary to decide whether to establish an employment relationship. The legal basis for this is § 26 BDSG-neu under German law (initiation of an employment relationship), Art. 6 para. 1 lit. b DSGVO (general contract initiation) and — if you have given consent — Art. 6 para. 1 lit. a GDPR. The consent can be withdrawn at any time. Within our company, your personal data will only be shared with people who are involved in processing your application.

If the application is successful, the data you submit will be stored in our data processing systems on the basis of § 26 BDSG-neu and Art. 6 para. 1 lit. b DSGVO for the purpose of carrying out the employment relationship.

Data storage period

If we are unable to make you a job offer, you reject a job offer, withdraw your application, withdraw your consent to data processing or ask us to delete the data, including any remaining physical application documents, will be stored or retained (retention period) for a maximum of 6 months after completion of the application process in order to be able to understand the details of the application process in the event of discrepancies (Art. 6 para. 1 lit. f GDPR)).

YOU CAN OBJECT TO THIS STORAGE IF YOU HAVE LEGITIMATE INTERESTS THAT OUTWEIGH OUR INTERESTS.

After expiry of the storage period, the data will be deleted, unless there is a statutory storage obligation or any other legal reason for continued storage. If it is obvious that it will be necessary to store your data after the retention period has expired (e.g. due to an impending or pending legal dispute), it will only be deleted when the data has become irrelevant. Other legal storage obligations remain unaffected.

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